ANDHRA LOYOLA INSTITUTE OF ENGINEERING AND TECHNOLOGY, VIJAYAWADA-500028 |
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COURSE OUTCOMES | |
MBA:R16 | |
SEM-1 C-101 | NAME OF THE SUBJECT: PRINCIPLES OF MANAGEMENT |
CO1 | At the conclusion of this lesson, the students will be able to: Explain the functions of management and Analyze the theories and its application in the contemporary business world |
CO2 | At the conclusion of this lesson, the students will be able to: Analyze the steps in the planning process and the factors affecting it and Explain the different types of organization structures and its application |
CO3 | At the conclusion of this lesson, the students will be able to: Describe the different leadership styles suitable to the requirements of the organization and Propose the best controlling mechanism for the successful implementation of the decisions of management |
CO4 | At the conclusion of this lesson, the students will be able to: Assess the various activities involved in decision making and factors affecting it. Analyze the factors affecting decision making |
CO5 | At the conclusion of this lesson, the students will be able to: Analyze the business environment and the importance of various management techniques. Choose the best contemporary management tools for the smooth functioning of the organization. |
C-102 | NAME OF THE SUBJECT: MANAGERIAL ECONOMICS |
CO1 | Is able to integrating knowledge of economic theory with decision making techniques. |
CO2 | Is able to analyze the demand and supply conditions and assess the position of a company. |
CO3 | Is able to Understand the different costs of production and how they affect short and long run decisions. |
CO4 | Is able to derive the equilibrium conditions for cost minimization and profit maximization |
CO5 | Is able to design competitive strategies, including costing, pricing, product differentiation, and market environment according to the natures of products and the structures of the markets. |
C-103 | NAME OF THE SUBJECT: ACCOUNTING FOR MANAGERS |
CO1 | Basic practical knowledge about accounting process |
CO2 | Basic practical knowledge about accounting process and taxation |
CO3 | Practical knowledge about ratio analysis fund flow analysis and cash flow analysis |
CO4 | Practical knowledge about cost sheet |
CO5 | Practical knowledge about break-even analysis, standard costing and zero based budgeting |
C-104 | NAME OF THE SUBJECT: MANAGERIAL COMMUNICATION AND SOFTSKILLS |
CO1 | Students will be able to describe the concept of managerial communication and its different forms which can play an important role in the success of any business. |
CO2 | Students will be able to practice formal and informal organizational communication in effective functioning of the day-to day activities of an organization. |
CO3 | Students will be able to solve the complex problems in the organization by prioritizing motivation and emotions in communication which play an important role in the company. |
CO4 | Students will be able to compose business letters and construct business report in developing & sustaining of companies relationship with their stakeholders. |
CO5 | Students will be able to improve their presentation and interview skills which are important in a high competitive world. |
C-105 | NAME OF THE SUBJECT: BUSINESS ENVIRONMENT |
CO1 | Learning Basic knowledge about Business and Objectives of Business , Purpose of Business Environment and Types of environment, Five year plans |
CO2 | Inculcate knowledge about Economic Reforms, Disinvestment, remedies for Control Sickness |
CO3 | Analyze the Indian economy Fiscal Policy, Reasons for Deficit Fiscal Policy and Measures |
CO4 | Analyze the International Business Environment, the contribution of Indian International trade on Economy’s Gross Domestic Product |
CO5 | Providing Practical Awareness about Consumer Rights, Consumer Protection |
C-106 | NAME OF THE SUBJECT: QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS |
CO1 | Students can understand basics of Mathematics and statistics useful for business decision making. The techniques include descriptive statistics, bivariate relation measures and basics and applications of probability and theoretical distributions |
CO2 | Students are exposed to different decision making environments and can able to frame and solve decision making problems under risk and uncertain business environments |
CO3 | This unit exposes students to optimization. Students can formulate real-time business problems in to Linear Programming Problems. This unit equips students with various methods of solving Linear programming problems |
CO4 | This unit helps the students to develop and formulate business problems of real life in to various transportation, assignment and game problems. The students are exposed to various methods of solution to these problems |
CO5 | Students can learn different project management and network techniques including PERT and CPM. They can draw network diagrams of the projects and do cost considerations of these projects. Exposure to different replacement models is also given. |
C-107 | NAME OF THE SUBJECT: INFORMATION TECHNOLOGY LAB |
CO1 | Students learn the significance in the current business environments - Introduction of software MS Office, SQL. |
CO2 | This unit exposes the students to Present value of cash flows, Valuations, Financial ratio analysis, Forecasting, Trend analysis of data, Random input generations |
CO3 | Students learn correlation and regression analysis data presentation techniques. Spread sheet showing the monthly payments with changing interest rate over a period of loan. (Using excel) |
CO4 | Students are able to Chats, Flow diagrams TQM methodologies |
CO5 | Preparation and presentations of Mini projects assigned for course work of first semester. |
SEM-II C-201 | NAME OF THE SUBJECT: FINANCIAL MANAGEMENT |
CO1 | This unit is helpful for understanding the concept, scope, objectives and evolution of Financial Management. Students can also gain the knowledge of the different decisions of financial manager. |
CO2 | This unit deals with finance decision. Students can obtain the knowledge about various sources of finance and EBIT – EPS analysis. Students can also learn the way in which cost of capital is calculated in organization. |
CO3 | Students can learn about various techniques of capita budgeting. They can also learn to make capita budgeting decisions under conditions of uncertainty. Students can learn various theoretical and practical aspects of Dividend. |
CO4 | This unit gives a comprehensive understanding about working capital management. Students can also understand the estimation of working capital requirements in a real company. |
CO5 | Students can learn about various important forms of corporate restructuring. They can also learn about financial management in Public Sector Undertakings. |
C-202 | NAME OF THE SUBJECT: HUMAN RESOURCE MANAGEMENT |
CO1 | Learning Basic knowledge about Importance of Human Resource Management, duties and responsibilities of a HR manager |
CO2 | Inculcate knowledge about recent trends in Human Resource management and techniques to train the employees. |
CO3 | Analyze the methods to measure the performance of human resources |
CO4 | Analyze the various factors to determine the wages and salaries and other benefits |
CO5 | Providing Practical Awareness about recent trends in Human resource management |
C-203 | NAME OF THE SUBJECT: MARKETING MANAGEMENT |
CO1 | Is able to list concepts of marketing in recent times, Indian Marketing environment and Marketing Intelligence systems and decisions. |
CO2 | Is able to analyse and select best marketing segmentation and positioning strategies. |
CO3 | Is able to relate and derive pricing strategies for business. |
CO4 | Is able to identify and select marketing communications and management of sales force for an organization. |
CO5 | Is able to select and justify MarketingDepartment role in business and its control. |
C-204 | NAME OF THE SUBJECT: PRODUCTION AND OPERATIONS MANAGEMENT |
CO1 | Providing basics over POM, Product & process design |
CO2 | Able to manage production control. |
CO3 | Able to identify the finished products optimum quality. |
CO4 | Able to formulate optimal production strategies. |
CO5 | Inventory control and able to identify efficient stores management techniques. |
C-205 | NAME OF THE SUBJECT: BUSINESS RESEARCH METHODS |
CO1 | Learning Basic knowledge about research, Purpose of research and Types of research, |
CO2 | Studying methods of collecting data, Selecting samples, determining appropriate sample size. |
CO3 | Know the Media used to communicate with respondents, Which one is the best media to collect response |
CO4 | Knowing about the editing, Coding, classification, Tabulation, Data Analysis, Testing of Hypothesis, Methods of Data analysis |
CO5 | Designing ANOVA, usage of Z- test, usage of t-test |
C-206 | NAME OF THE SUBJECT: ORGANISATIONAL BEHAVIOUR |
CO1 | Student will be able to describe the human behavior in organizations by the models of organizational behavior models. |
CO2 | Students will be able to recognize the need of motivation perception, leadership and their attitude formation of an individual as well as in groups in an organization. |
CO3 | Students will be able to illustrate the knowledge about individual and group behavior in organizations and their learning and decision making differences in both individual and group will be judged. |
CO4 | Student will be able to describe the importance of inter personal communication and their listening skills in formulating the behavior of employees&to improve the conflict resolution process. |
CO5 | Student will be able to describe about the organizational culture& approaches to manage the organizational development and change. |
C-207 | NAME OF THE SUBJECT: MINI PROJECT |
NAME OF THE SUBJECT: MINI PROJECT | |
SEM - III C-301 | NAME OF THE SUBJECT: STRATEGIC MANAGEMENT |
CO1 | Students will be able to formulate vision, mission, and objectives for the organization. To achieve these students able to frame policies and strategies. |
CO2 | Students will be able to apply the different leadership styles to scan both the internal and external environment to set the smart goal. They can classify the situation by using SWOT analysis. And promote human & social capital through the innovative strategies. |
CO3 | Students will be able to analyze the situation using different strategy frameworks |
CO4 | Students will be able to formulate and implement the best strategies to enhance the organizational value both at domestic and international markets. |
CO5 | Students will be able to measure and evaluate the performance of the organization and they will be good at setting the right benchmark to take control over all business aspects. |
C-302 | NAME OF THE SUBJECT: LEGAL ASPECTS OF BUSINESS |
CO1 | Basic knowledge about commercial law |
CO2 | Creating awareness about Seller and buyer rights and duties and Knowledge about digital signature and consumer rights |
CO3 | Complete knowledge about law of agency and Legal formalities about negotiable instruments |
CO4 | Able to form partnership firm and its maintenance |
CO5 | Practical knowledge about formation of company and creation of various documents and about directors. |
C-303 | NAME OF THE SUBJECT: BUSINESS ETHICS AND CORPORATE GOVERNANCE |
CO1 | Is able to assess and explain Business Ethics and indicate ethical business in Indian contest. |
CO2 | Is able to explain and judge unethical business practices in Indian companies, attitudes of managers in Indian major scams with reference to capital market. |
CO3 | Is able to identify and analyse ethical responsibilities in marketing, finance and HR and select reasons for unethical practices in Indian companies. |
CO4 | Is able to define and describe Corporate Governance, its emergence in Indian Context. |
CO5 | Is able to analyse role of Government in corporate governance and identify role of Directors, auditors and media in Ensuring governance in developing economies. |
E-301 HR | NAME OF THE SUBJECT: LEADERSHIP MANAGEMENT |
CO1 | At the conclusion of this lesson, the students will be able to describe the concept of organizational leadership and also leadership for the new millennium organisations. |
CO2 | At the conclusion of this lesson, the students will be able to analyze the importance of leadership motivation and culture and various theories supporting it. |
CO3 | At the conclusion of this lesson, the students will be able to apply the principles to develop effective leadership and also to assess charting vision and goals of Indian leaders and abroad. |
CO4 | At the conclusion of this lesson, the students will be able to describe the relation between leadership and effective team building. |
CO5 | At the conclusion of this lesson, the students will be able to assess leadership in cross cultural context. |
E-302 HR | NAME OF THE SUBJECT: COMPENSATION AND REWARD MANAGEMENT |
CO1 | At the conclusion of this lesson, the students will be able to describe the concept of compensation and reward management and various factors influencing it. |
CO2 | At the conclusion of this lesson, the students will be able to analyze job evaluation and practically apply this in designing best compensation programme. |
CO3 | At the conclusion of this lesson, the students will be able to collect information about Indian executives’ compensation plans and various theories to support it. |
CO4 | At the conclusion of this lesson, the students will be able to: Describe various control systems in reducing labor cost and Practically apply payroll system in best practicing of compensation mechanism |
CO5 | At the conclusion of this lesson, the students will be able to: Collect information about pay structure and tax planning and apply concept of tax planning in fixation of tax liability salary restructuring |
E-303 HR | NAME OF THE SUBJECT: PERFORMANCE MANAGEMENT |
CO1 | At the conclusion of this lesson, the students will be able to: Explain performance management and its process and analyze the link of performance management with other HR activities |
CO2 | At the conclusion of this lesson, the students will be able to: Analyze the steps in performance management planning and explain the link of Performance planning with strategic planning |
CO3 | At the conclusion of this lesson, the students will be able to: Assess the various performance management systems. Propose best performance appraisal techniques as per the requirements of the organizations |
CO4 | At the conclusion of this lesson, the students will be able to: Describe the importance of performance monitoring and counseling. Analyze the importance of role efficiency and engendering trust |
CO5 | At the conclusion of this lesson, the students will be able to: Collect information for developing high performing teams and choose innovating strategies to lead high performing teams |
E-304 HR | NAME OF THE SUBJECT: STRATEGIC HUMAN RESOURCE MANAGEMENT |
CO1 | Is able to assess and explain difference between HRM and SHRM, able to align and apply HR strategy with Business Strategy. |
CO2 | Is able to explain and judge factors influencing demand and supply of labour and assess and align SHRP with business planning. |
CO3 | Is able to identify and apply various HR practices in work force utilization and maintenance. |
CO4 | Is able to analyse and apply various training and development mechanisms in developing employee competencies and assess its effectiveness. |
CO5 | Is able to analyse role of HR in business strategy success and able make HR as a profit centre with traditional and contemporary HR practices. |
E-301 FIN | NAME OF THE SUBJECT: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT |
CO1 | This unit helps the students to gain comprehensive knowledge about Investment. They can also learn the process of measuring risk and returns of various investments. Students can understand the process of calculating SENSEX and NIFTY. |
CO2 | This unit introduces the students about equity shares, Preference shares and bonds. They can learn about various valuation models of these securities. |
CO3 | Students can learn various approaches to investment. They can elaborately learn about fundamental and technical approaches. They can also learn about Efficient Market Hypothesis. |
CO4 | This unit covers basics of portfolio management. Students also learn various port folio models including of Markowitz, Sharpe and CAPM |
CO5 | Students can learn about portfolio evaluation and revision technique.They can also learn about mutual funds in detail. |
E-302 FIN | NAME OF THE SUBJECT: BANKING AND INSURANCE MANAGEMENT |
CO1 | Basic knowledge about The importance of Banking |
CO2 | Inculcate knowledge about Functions of Banking |
CO3 | Analyze and measure the performance of banks, Innovations |
CO4 | Analyze the need of Insurance |
CO5 | Providing Practical Awareness about Insurance Products |
E-303 FIN | NAME OF THE SUBJECT: ADVANCED MANAGEMENT ACCOUNTING |
CO1 | Students are able to understand employment of management accounting ,Human Resources Accounting ,international Accounting Standards and financial Accounting Control. |
CO2 | students are able to understand and analyse the comparative, common size ,funds flow analysis, cash flow analysis, ratio analysis ,and trend analysis . |
CO3 | Basic Knowledge about preparation of our various Budgets and its control |
CO4 | Awareness About various cost concepts and various decision making processes |
CO5 | Establishment of cost standards and variance analysis |
E-304 FIN | NAME OF THE SUBJECT: STRATEGIC FINANCIAL MANAGEMENT |
CO1 | This unit is helpful for understanding the concept, scope, objectives and evolution of Financial Management. Students can also gain the knowledge of the different decisions of financial manager. |
CO2 | This unit deals with finance decision. Students can obtain the knowledge about various sources of finance and EBIT – EPS analysis. Students can also learn the way in which cost of capital is calculated in organization. |
CO3 | Students can learn about various techniques of capita budgeting. They can also learn to make capita budgeting decisions under conditions of uncertainty. Students can learn various theoretical and practical aspects of Dividend. |
CO4 | This unit gives a comprehensive understanding about working capital management. Students can also understand the estimation of working capital requirements in a real company. |
CO5 | Students can learn about various important forms of corporate restructuring. They can also learn about financial management in Public Sector Undertakings. |
E-301MTG | NAME OF THE SUBJECT: CONSUMER BEHAVIOUR |
CO1 | Student will be able to classify the markets and consumers and the behavior of consumers in different situations by different models of buying behavior. |
CO2 | Students will be able to describe the influence of cultural, social, personal & psychological factors on consumer behavior. |
CO3 | Student will be able to describe the importance of communication in formulating the behavior of consumers & to improve the consumer decision process. |
CO4 | Student will be able to illustrate the roots of consumerism & marketer responses to consumer issues. |
CO5 | Student will be able to discuss the rights and responsibilities of consumer and to classify the forums and organizations which are protecting consumers from malpractices of a manufacturer. |
E-302MTG | NAME OF THE SUBJECT: RETAIL MANAGEMENT |
CO1 | Student will be able to combine the high competition with the retail environment and to classify the retailing sector. |
CO2 | Student will be able to describe the competitive advantage over the competitors by building growth strategies in retail planning process. |
CO3 | Student will be able to select the retail locations by detecting their opportunities & to utilize the best financial strategy. |
CO4 | Student will be able to demonstrate various store layouts & basic principles of retail strategy and decisions made in managing retail business. |
CO5 | Student will be able to classify various sales promotions, pricing strategies which are suitable for retail business. |
E-303MTG | NAME OF THE SUBJECT: CUSTOMER RELATIONSHIP MANAGEMENT |
CO1 | This unit provides elaborate knowledge to the students about CRM. It deals with CRM elements, processes, systems and critical success factors. Students can also learn about planning and managing CRM programmes. |
CO2 | This unit covers business strategy related to CRM. Students can also understand customer supplier relationships and dynamics of relationships. Students can know the way of building the relationship oriented organization |
CO3 | This unit deals with marketing aspects of CRM. Students can also know about multi channels and communication and various aspects of relationship policy. |
CO4 | This unit deals with Analytical CRM. It covers various aspects including relationship data management, data analysis and data mining. Students can also learn the concept of customer loyalty, customer value assessment and customer retention strategies. |
CO5 | This unit covers operational CRM and Implementation of CRM. Students also can learn about call center management, Traffic building for websites and direct mailing. This unit also covers privacy and ethics consideration in CRM implementation. |
E-304MTG | NAME OF THE SUBJECT: STRATEGIC MARKETING MANAGEMENT |
CO1 | At the conclusion of this lesson, the students will be able to: Explain strategic marketing and its process and Formulate and implement and control links to corporate strategy |
CO2 | At the conclusion of this lesson, the students will be able to: Analyze industry and market environment and prepare strategies and tactics for strong positioning |
CO3 | At the conclusion of this lesson, the students will be able to: Assess the best strategic marketing techniques for competitive advantage and propose best techniques for strong marketing positioning |
CO4 | At the conclusion of this lesson, the students will be able to: Analyze changes in external marketing environment and describe how environmental changes links to corporate strategy |
CO5 | At the conclusion of this lesson, the students will be able to: Collect information for new product development and choose innovating strategies for its success |
SEM -IV C-401 | NAME OF THE SUBJECT: LOGISTICS AND SUPPLY CHAIN MANAGEMENT |
CO1 | Providing basics LSCM& Value added services |
CO2 | Able to measure logistics performance |
CO3 | How to manage supply chain relations |
CO4 | About pricing of products and CRM |
CO5 | How to manage global logistics and supply chains |
C-402 | NAME OF THE SUBJECT: ENTREPRENEURSHIP DEVELOPMENT |
CO1 | Students will be able to identify the importance of ethical and social behavior. They Will be in a position to acquire necessary qualities to become young entrepreneur. |
CO2 | Students will be able to identify the requirement for training programs and design appropriate training programs to promote entrepreneurship. |
CO3 | Students will be able to identify the right project which has growth chances in the market by conducting project feasibility study. |
CO4 | , Students will be able to evaluate MSME policies strategies, and reasons for sickness in the industry; thereby students will identify the right business opportunity. |
CO5 | Students will be able to find out MSME supporting schemes of different organization, institutions, financial institutions and government so that they will make use of these schemes to become a young entrepreneur. |
E-405 HR | NAME OF THE SUBJECT: ORGANISATIONAL DEVELOPMENT AND CHANGE MANAGEMENT |
CO1 | Able to understand what change management is and why it is important in the contemporary business environment |
CO2 | Discriminate between different types of change process for different purposes and outcomes. |
CO3 | Able to apply human resource intervention techniques in different management scenarios and understand how they relate to organizational development. |
CO4 | Develop the ability to use conflict resolution skills in practical situations. |
CO5 | Able to work as team, develop effective decision making. |
E-406 HR | NAME OF THE SUBJECT: GLOBAL HUMAN RESOURCE MANAGEMENT |
CO1 | Students will be able to differentiate the Global Human Resource Management and domestic human resource management there by able to carry out the best HR practices for MNCs. |
CO2 | Students will be able to support the multinational companies in best designing of international assignments and ensure expatriate success. |
CO3 | Students will be able to describe the impact of cross-cultural differences in managing workforce diversity of MNC’s. |
CO4 | Students will be able to explain the factors need to be taken into consideration in designing of compensation and performance management system in MNC’s. |
CO5 | Students will be able to discuss the role of Human Resource Development in the context of Global Human Resource Management. |
E-407 HR | NAME OF THE SUBJECT: LABOUR WELFARE AND LEGISLATION |
CO1 | To make students know welfare legislations such as Factories Act, Mines, Act, Plantation Act, Contract Labour act, AP Shops and Establishments Act. |
CO2 | To make the student learn Industrial Relation Legislations such as, Industrial Dispute Act, Standing Orders Act and Trade Union Act. |
CO3 | To make the student learn laws relating to wage and social security: Payment of wages Act, Minimum Wages Act, Payment of Bonus Act, Payment of Gratuity Act, Employee’s Compensation Act, Employee State Insurance Act, Maternity Benefit Act, Employee Provident Fund and Miscellaneous Provisions Act. |
CO4 | To make the student learn Labour welfare concept, directive principles of Indian Constitution, contribution of ILO and the problems faced by Indian Labour. |
CO5 | To make the student learn Labour welfare programs, workers education, workers cooperative, welfare centers, social works and role of welfare officers in India |
E-408 HR | NAME OF THE SUBJECT: MANAGEMENT OF INDUSTRIAL RELATIONS |
CO1 | Students will be able to evaluate the purpose of industrial relations and different approaches of industrial relations hence they will adapt better execution skills to promote good relations among the entire employee. |
CO2 | Students will be able to classify the different labour legislations with respect to trade unions formation and administration. |
CO3 | Students will be able to describe the importance of work life balance, concept of collective bargaining, and wage & salary administration and its importance to maintain good discipline and provide satisfaction to the employees. |
CO4 | Students will be able to illustrate the importance of social security and get knowledge about different social security schemes of government. |
CO5 | Students will be able to exemplify the reasons for employee grievance and causes for industrial disputes. They will also be in a position to formulate finest mechanism to resolve the disputes based on the situation. |
E-405 FIN | NAME OF THE SUBJECT: FINANCIAL MARKETS AND SERVICES |
CO1 | Role of Financial System in Economic Development |
CO2 | Regulatory Frame Work of Financial Services |
CO3 | Growth of Venture Capital in India |
CO4 | Debt Rating System of CRISIL, ICRA and CARE |
CO5 | Functions and Portfolio Classification, Organization and Mangement, Guidelines for Mutual Funds |
E-406 FIN | NAME OF THE SUBJECT: GLOBAL FINANCIAL MANAGEMENT |
CO1 | Basic knowledge about the importance of International Financial Management |
CO2 | Inculcate knowledge about Functions of Foreign exchange Market, factors affecting Currency ‘s |
CO3 | Analyze and measure the performance of Foreign Direct Investment and Its impact on nations development |
CO4 | Analyze the need of managing risk in Multinational Corporations |
CO5 | Providing Practical Awareness about international tax environment |
E-407 FIN | NAME OF THE SUBJECT: FINANCIAL RISK MANAGEMENT |
CO1 | This unit introduces students various aspects of Risk Management. They can also learn about future trends and global issue relating to Financial Institutions and financial services. |
CO2 | This unit aims at measurement of various risks including Interest rate risk, market risk, credit risk, operational and technology risk, foreign exchange and sovereign risk, liquidity risk and off balance sheet risk |
CO3 | This unit helps students in gaining knowledge about Management of various risks including Interest rate risk, market risk, credit risk, operational, foreign exchange and sovereign risk and liquidity risk. They can also learn about risk reporting. |
CO4 | Students can learn about various regulatory and other issues in Risk Management. They can have thorough knowledge about RBI, SEBI, NHB and BASEL norms. |
CO5 | This unit helps the students to learn about time value of money, advance bond concepts and KMV portfolio manager. They can also learn elaborately about derivatives and their markets. |
E-408 FIN | NAME OF THE SUBJECT: TAX MANAGEMENT |
CO1 | Awareness about computation of Direct and indirect taxes and excise Duty |
CO2 | Assessment of input goods and services for CENVAT and computation of customs duty |
CO3 | Able to understand about tax planning ,Tax Avoidance and Tax Evasion |
CO4 | Students are able to understand about tax management Decisions and filing of Returns |
CO5 | Students are able to understand about Multi National Taxation, Tax Reliefs and Tax Rebates |
E-405MTG | NAME OF THE SUBJECT: SERVICES MARKETING |
CO1 | This Unit helps the students to understand the scope of services Marketing. Students can distinguish between goods and services after going through this unit. They can also learn about designing service facility and layout. They can also understand building services aspirations and tracking customer behavior. |
CO2 | This unit deals with key dimensions of services marketing. Students can learn about service environment, service blue printing and service encounter. They can also learn about service quality gap, communication strategies, Bench Marking, TQM and Customer satisfaction measurement techniques. |
CO3 | This unit deals with management of services marketing. Students can learn about marketing mix, promotion mix, strategic services marketing and developing a package. |
CO4 | This unit covers service marketing practices relating to financial and insurance services, hospitality, travel, tourism, educational, software and other professional services |
CO5 | This unit covers service marketing practices relating to health care, cellular, entertainment, retailing and shopping malls. Students can also learn about internationalization of services and ITES business models |
E-406MTG | NAME OF THE SUBJECT: PROMOTION AND DISTRIBUTION MANAGEMENT |
CO1 | Student will be able to classify various promotional tools, their impact on sales of various products & campaigning of products through various medium and their advantages & disadvantages. |
CO2 | Students will be able to classify various types of advertisements, their testing techniques and examine the role of advertising in marketing mix. |
CO3 | Student will be able to describe the importance of advertising agencies, relationship of client – agent and detecting the role of publicity and public relations. |
CO4 | Student will be able to illustrate the types of advertising budgets and prioritizing the ad media according to manufacturer’s budgets. |
CO5 | Student will be able to illustrate various retail and wholesale format, their theories & to detect the various traffic and transportation management suitable for the distribution formats chosen by the manufacturer. |
E-407MTG | NAME OF THE SUBJECT: GLOBAL MARKETING MANAGEMENT |
CO1 | At the conclusion of this lesson, the students will be able to: Explain difference between domestic and global marketing and Assess international orientation of marketing |
CO2 | At the conclusion of this lesson, the students will be able to: Analyze entry strategies in global marketing and prepare strategies and tactics for FDI and FIIs |
CO3 | At the conclusion of this lesson, the students will be able to: Assess the best strategic for international marketing mix and Propose best techniques for strong global market leadership |
CO4 | At the conclusion of this lesson, the students will be able to: Prepare for innovations for global marketing and propose best techniques for global advertising and branding |
CO5 | At the conclusion of this lesson, the students will be able to assess customs formalities and negotiation and documents |
E-408MTG | NAME OF THE SUBJECT: SUPPLY CHAIN MANAGEMENT |
CO1 | Is able to assess types and analysis of supply chain management and their constituents, supply chain activities and managing supply chain activities |
CO2 | Is able to identify the purchasing issues, operations and distribution issues in SCM, Domestic and International Transportation management and process management |
CO3 | Is able to identify key tools and components in customer relationship management segmenting customers and designing and implementing successful CRM |
CO4 | Is able to develop SC performance measures and asses internal integration of key processes to obtain competitive advantage |
CO5 | Is able to identify methods of entery into foreign markets, international contracts, incoterms, terms of payment and international commercial documents. |